More From MACPA

More From MACPA

Speaking of Digital

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Trying to determine what’s working at community papers by: Kevin Slimp I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to Millennials for North Dakota Newspaper Foundation and one to determine how community newspapers benefit (or suffer) from their

Social Media Advertising Survey

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Audit Promotion Checklist

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Associate Member Corner

Lucile H. Bluford (1911-2003) Publisher and Editor, Kansas City Call

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By Dr. Shelia Brooks, Ph.D. The Black press has long been a platform for Black feminists and civil rights activists, like journalist, editor and publisher Lucile H. Bluford. Ms. Bluford was an uncompromising trailblazer and unapologetic in her writings and commentaries in the weekly Black newspaper, the Kansas City Call.

Why Should You Choose SCS

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Metro Creative Graphics, Inc. Launches Stylized Auto Image Library

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Political Ad Spending in Newspapers

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Bar-Z’s New Mobile Platform Focuses on Flexibility to Maximize Revenue

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SRB Communications – Brands, Multicultural Markets and Social Media

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SRB Communications – Working Toward A More Diverse Workforce in Advertising and Marketing

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Metro Creative Graphics, Inc. Launches Premium Food & Dining Library

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Kapp Advertising Introduces Systems From SCS

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The Importance of Multicultural Marketing in Brands

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ASK-CRM: A Newspaper Media Sales Toolbox

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PaperChain Link & Learn

PaperChain Link & Learn

The Fine Art of Putting on a “Dog & Pony” Show

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October’s Link & Learn, is one of my favorite lessons because of the relevance and ease ( Hard work -But not complicated to understand ) of implementation.  The Fine Art of Putting on a “Dog & Pony”  Show – is a fabulous lesson where Jim tells us  the “whys” and

Diving into the O.C.E.A.N. of Customer Motivations

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Partnership for Success

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Framing Your Sales Message

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Selling Against Marriage Mail

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That Which Does Not Kill Me, Make Me Stronger……Putting Job Stress to Work

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Handling Objections- Part 2, Winning Hearts, Minds & Dollars

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Handling Objection part #1 An Ounce of Prevention

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New Year – New Opportunities for Growth

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Dealing with National Agencies – Rate Negotiations

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Direct Mail, Competitor or Opportunity

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