While you can always find out what your membership benefits are under the Publisher Member Benefits, we wanted to take this month to reiterate what the benefits are! Below you can learn about all of the Publisher member benefits from A to Z!
A – Audits — Bi-Annual Circulation/Readership Audits ($800+ Value)
Associate Members – Associate Members offer your business quality products and services. No wonder why our publications are on the cutting edge with technology, customer service, and sales.
B – BIG, FABULOUS, Annual Conference – Our Annual Conference provides our publishers with a way to train their sales teams for a fraction of the cost and a venue focused on management.
C – Classified Network – The Classified Network provides you with content for your classified section to attract local businesses and individuals to advertise, and additional revenue stream.
D – Display ads – Yes, MACnet will represent your publication to advertising agencies throughout the United States and will sell advertising for your publication at your local open rate. We only ask that you provide the space at 70% of your local open rate.
E – Earn revenue through our networks. Our publisher commission of 40% on our classified network provides you with an additional revenue stream. All other networks provide a 15% commission.
F – *Free Registration at every Annual Conference. ($300 Value) * MACPA/MACnet Publishers only!
Free Paper Month – The Month of July is our time to celebrate “Free Paper Month”. It provides you with a way to say thank you to your customers, employees, and readers. MACPA provides logos, ads, data, and ideas to help celebrate.
G – Great Networking opportunities — Need to talk to another publisher about an idea or issue? Call the office to find out who would be the best publisher to talk to and we’ll make the connection for you.
Great Opportunity for Training — We bring the best industry trainers to you when you attend our conferences, regional training, and webinars.
H – House 2 House 2×2 Network – Earn additional revenue through our 2×2 network. We offer advertisers with both a pre-determined network and one where they can pick and choose the publications they would like to advertise in.
I – Interlace Communications – The staff of Interlace Communications provides you with professional, personal service when you call the MACPA/MACnet office. Alyse, Vicki, and Kasey are here to serve you.
Internship Programs – The Bill Mitten & Charles Mulligan Memorial Internship Programs provides two publishers with $1,500 towards the hiring of an intern.
Incentives for FREE Room at every Annual Conference — Whether it’s selling ads to the network or signing up for a conference during our Super Early Bird registration, there are always ways to receive a free room to the conference. Watch The Messenger for all the details.
J – Journalism — We recognize our outstanding journalists through our Ad and Editorial Awards Contest. Trainers are brought to the conference to stir up new ideas when it comes to editorial.
Join us for all of our training and networking at the Annual Conference.
K – Kevin Slimp – A true advocate for Free Community Papers, Kevin Slimp provides us with a voice to share the accomplishments of the newspaper industry. Those who experience his training leave with a better understanding in graphics, management and sales.
L – Legal Council – As part of your membership benefits, Cynthia Sanders, Attorney for Ober/Kaler will provide you with a half-hour session FREE of charge.
M – MACnet – MACnet represents your publication to advertisers and media buyers through its print and online networks. See www.macnetonline.com for more details.
N – Newsletter – Every other month you will receive an E-Newsletter. The MACPA Messenger is packed with membership benefit information and information about our networks. Youʼll look forward to reading the Messenger.
O – One Word, Two Word, Hyphenated – Is the word really hyphenated? This tiny book is a great resource for your classified staff when they have one of those customers who insists on hyphenating everything to save on word count.
P – Professional Speakers – MACPA looks for quality, professional speakers to bring to their conference.
PaperChain – PaperChain is the branding arm of our industry. PaperChain represents your business at tradeshows like AAF, AAAA, and DMA and through marketing efforts to more than 15,000 media buyers nationwide. They are the “Got Milk” of free papers.
Promoting your business — We promote our members on both our MACPA and MACnet websites providing the opportunity for agencies and other interested companies to access your publication’s information.
Q – Quarterly Compensation – Quarterly Compensation checks are sent to you March, June, September and December when you place the classifieds in your publication for MACnet.
R – Regional Training – Canʼt get to the conference? We can come to you. We can hire a speaker to suit your needs to travel across the region, training your staff.
S – SCAM Alerts – We provide you with a way to be alerted of undesirable advertisers through our national SCAM alert system.
SRDS – Each year MACnet markets your business through the Platinum Program with SRDS.
T – Training! Training! Training! Graphic – Sales – Editorial – Management – Digital
TLI — The Leadership Institute is a featured track at every conference. What Is TLI? It is a structured, sales and leadership training program designed for the free paper industry. The TLI faculty members represent the industry’s elite who have a significant track record of success, are highly recommended for their knowledge, commitment and exemplary work ethic. As your sales staff progress through the courses, they receive credit for their attendance and the knowledge from each course. When they attend at least 15 unduplicated TLI Courses, they can take the exam to receive their Associate Advertising Executive Certification.
U – United with a group that knows what you are going through. Networking is the key!
V – Valuable opportunity to learn more about MACPA and MACnet through becoming a member of the Board or joining one of our many committees.
W – Webinars – Training on accounting, graphic, sales, and management are available through the Association. Let us know what you are interested in learning about; we’re sure there will be other members interested, too.
X – Xtra special – T h a t ʼs how you will feel when you get involved in everything MACPA has to offer.
Y – Your MACPA Board of Directors – This team of volunteers are the driving force for the success of MACPA.
Z – ZZZZ – A great nightʼs rest at our Annual Conference in some of the best beds this side of Kansas.
As always we encourage you to take advantage of as many benefits as you can! We are here to help you grow!