This month’s Link & Learn lesson, “Diving into the O.C.E.A.N. of Customer Motivations” is the second lesson based upon Dr. Vanessa Van Edwards book, Captivate: The Science of Succeeding with People . In this lesson, Jim dissects the O.C.E.A.N. Model which is the acronym for the five primary factors Dr. Van Edwards states influences Human Behavior, they are: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism.
April’s Link & Learn Lesson, “Selling Against Marriage Mail” , arms you with information you need to protect your revenue from the marriage mail reps. In this month’s lesson, Jim lays the foundation of what marriage mail is and how it works. Armed with that foundation, the lesson delivers strategies