More From MACPA

Ad, Editorial & Website Award Annoucement

Alyse Mitten
November 10, 2020

The Mid-Atlantic Community Papers Association is excited to announce the 2020 Ad, Editorial & Website Awards! This year has been very different, and with that provides some changes to the Ad, Editorial & Website Awards. This year we added a new category to Original Writing. Division 5 COVID-19 Articles are meantRead More →

Your Membership Benefits from A to Z

Alyse Mitten
October 20, 2016

While you can always find out what your membership benefits are under the Publisher Member Benefits, we wanted to take this month to reiterate what the benefits are! Below you can learn about all of the Publisher member benefits from A to Z! A – Audits — Bi-Annual Circulation/ReadershipRead More →

Who Are Our Associate Members?

Alyse Mitten
August 30, 2016

Our Associate Members are some great companies that are here to help your publication thrive. They all offer many services and products that will help you do just that. Let’s take a moment and learn a little bit about our Associate Members. Ask-CRM offers a sales software that is designedRead More →

Let’s Talk About Our Internship Programs

Alyse Mitten
July 26, 2016

Twice each year, MACPA offers a $1,500 internship to member papers. An internship can be beneficial to not only the intern, but your paper and the Free Paper Industry as well! Many college students in a field of study relating to our industry only consider ad agencies, television, radio, or paid newspapers because they are unaware of the opportunities the free paper industry can provide them. Let's help them learn what is so great about the free paper industry!Read More →

Speaking of Digital

Alyse Mitten
January 13, 2020

Trying to determine what’s working at community papers by: Kevin Slimp I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to Millennials for North Dakota Newspaper Foundation and one to determine how community newspapers benefit (or suffer) from theirRead More →

Social Media Advertising Survey

Alyse Mitten
March 18, 2017

The link for the surveyRead More →

Audit Promotion Checklist

Alyse Mitten
November 9, 2016

It is soon time to start preparing your 2017 audits. Take a moment to learn about the benefits you receive from CVC for FREE for completing your audit!Read More →

Reason For The Change

Alyse Mitten
July 15, 2015

by: Ruth Isenberg, MACPA Vice President The 2016 MACPA Conference is worth planning for in advance. You won’t want to miss this family-friendly weekend at Seven Springs Mountain Resort, April 22 and 23. This beautiful resort in the Laurel Highlands of Pennsylvania will provide a mini-vacation, along with the chanceRead More →

Why Should You Choose SCS

Alyse Mitten
May 17, 2018

In a world where newspaper companies are driven relentlessly into the future by the exponential growth in data production and storage requirements, and the uncertainties of a shrinking print media market, it’s easy to believe that you’re on your own. That’s a problem, however, that our customers don’t have. SteveRead More →

Metro Creative Graphics, Inc. Launches Stylized Auto Image Library

Alyse Mitten
May 17, 2018

With the current launch of Metro Creative Graphics’ new Stylized Auto Images, the long-established provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. This premium library features a collection of visually enhanced photography and was developed inRead More →

Bar-Z’s New Mobile Platform Focuses on Flexibility to Maximize Revenue

Alyse Mitten
March 15, 2018

We live in a changing mobile world. With over 80% of U.S. mobile users now owning smartphones, and spending an average of five hours daily using them*, smartphone technology has certainly changed the way that we live and work. Mobile apps are now many people’s go-to resource for local information,Read More →

SRB Communications – Brands, Multicultural Markets and Social Media

Alyse Mitten
February 6, 2018

By Sheila Brooks, Ph.D. Multicultural audiences are very active on digital and social platforms. They use these platforms to celebrate and maintain their cultural identities and to connect with friends, colleagues and the world around them. They are incredibly internet and mobile savvy on their smartphones, tablets and other devices.Read More →

SRB Communications – Working Toward A More Diverse Workforce in Advertising and Marketing

Alyse Mitten
February 6, 2018

By Sheila Brooks, Ph.D. A diverse workplace is more important now than ever. Technological advancements and globalization offer more opportunities in the advertising and marketing industry. So, when it comes to creating advertising and marketing campaigns for large brands, having a diverse staff is critical to success. There are manyRead More →

Metro Creative Graphics, Inc. Launches Premium Food & Dining Library

Alyse Mitten
January 6, 2018

With the current launch of Metro Creative Graphics’ new Food & Dining Library, the renowned provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. In keeping with Metro’s commitment to identify and serve the evolving needs of itsRead More →

Kapp Advertising Introduces Systems From SCS

Alyse Mitten
December 6, 2017

By Phil Curtolo In the summer of 2016, Kapp Advertising, publishers of the Merchandiser, began installing advertising and production systems from SCS. They knew the systems would streamline their workflow, but never imagined how drastic the improvements would be. The transition started with SCS/Track, which combines tools for controlling andRead More →

The Importance of Multicultural Marketing in Brands

Alyse Mitten
July 17, 2017

by Sheila Brooks, Ph.D. Brands are becoming increasingly focused on multicultural communities, making it an integral part of their marketing, advertising and public education campaigns. The reason is obvious. Multicultural consumers are the largest and fastest growing segment in the United States. Multicultural marketing is also referred to as ethnicRead More →

ASK-CRM: A Newspaper Media Sales Toolbox

Alyse Mitten
May 17, 2017

by Robin Smith ASK-CRM is a robust suite of technology tools uniquely focused on selling and was developed by newspaper media veterans. It integrates with your business system and provides: Home screen detail of churned accounts for revenue opportunities Ability to easily isolate active, inactive and prospective advertisers Email marketingRead More →

Bar-Z: Digital Marketplace Apps Open New Revenue Opportunities for Publishers

Alyse Mitten
May 6, 2017

With 81% of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. Finding the right partner to help you develop your new mobile strategy is arguably the most important factorRead More →

SCS Products Deliver ‘Paperless Office’ to Mattituck Newspapers

Alyse Mitten
July 27, 2016

In 2015, Times Review Media Group worked closely with SCS to achieve what always seems impossible: an automated, paperless workflow from sales reps to graphic designers and everywhere in between. This story recaps the journey in great detail and features insights and lessons learned from the newspaper’s perspective. Not long ago,Read More →

Cooler Ads – February Featured Associate Member

Alyse Mitten
February 9, 2015

Tools to Help You Sell More Print Ads.. Guaranteed! By Joe Nicastro, CoolerAds CoolerAds goes back to 1996 when an advertiser of my paper had asked me to drop off a copy of his ads he ran in October (this was August) because he was leaving for Florida and wantedRead More →

Saturation Mailers Coalition – January Featured Associate Member

Alyse Mitten
January 15, 2015

In December 2014, President Barack Obama officially appointed Commissioner Robert G. Taub as Acting Chairman of the Postal Regulatory Commission (PRC). Taub succeeds Ruth Goldway who has served as Chairman since August 2009. Chairman Goldway is now entering her final, carry-over year as a Commission of the PRC and hasRead More →

The Fine Art of Putting on a “Dog & Pony” Show

Alyse Mitten
October 26, 2017

October’s Link & Learn, is one of my favorite lessons because of the relevance and ease ( Hard work -But not complicated to understand ) of implementation. The Fine Art of Putting on a “Dog & Pony” Show – is a fabulous lesson where Jim tells us the “whys” andRead More →

Diving into the O.C.E.A.N. of Customer Motivations

Alyse Mitten
September 18, 2017

This month’s Link & Learn lesson, “Diving into the O.C.E.A.N. of Customer Motivations” is the second lesson based upon Dr. Vanessa Van Edwards book, Captivate: The Science of Succeeding with People . In this lesson, Jim dissects the O.C.E.A.N. Model which is the acronym for the five primary factors Dr. Van Edwards states influences Human Behavior, they are: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism.Read More →

Partnership for Success

Alyse Mitten
July 17, 2017

If you are just starting out – find someone at your company (or outside – if there is no one) who is successful and ask them to share their keys to success. If they are willing, cultivate that relationship and let it guide you through your career. You will growRead More →

Framing Your Sales Message

Alyse Mitten
May 9, 2017

Check out the latest edition of PaperChain’s Link & Learn – Framing Your Sales Message!Read More →

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Embracing Differences

Alyse Mitten
March 5, 2019

By Dedra Cordle, Columbus Messenger Featured Story – 1st Place Like many children his age, Jaiden Gray is just looking to make a connection. He tries to strike up conversations about popular subjects, is always willing to share his beloved Legos, and generally loves sharing in the company of hisRead More →

Lessons in the law

Alyse Mitten
March 5, 2019

by Andrea Cordle, Columbus Messenger News Story – 1st Place Six years ago, Grove City resident and Vietnam Veteran John Hensley lost his vision. Macular degeneration brought on by diabetes was the cause. Now, all he can see is shadows. “It was rough when I first went blind,” said Hensley.Read More →

Christine Bryant – Columbus Messenger

Alyse Mitten
March 4, 2019

Personal Column – First Place Trying to explain the unexplainable This past week, I had a conversation with my daughter that many parents across this country had following the Parkland, Fla., school shooting. It was a conversation I in no way wanted to have. It was awkward, frustrating and difficultRead More →

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SWAN – Changing Lives One Class At A Time

Alyse Mitten
March 31, 2020

Featured Story – 1st Place – By Ann Mead Ash, Engle Publishing Company About a decade ago, Diana Vuolo, founder/executive director of SWAN (Scaling Walls A Note at a Time), was an empty nester. A professional violinist and music teacher, she listened as her husband, Chuck, a pastor, described theRead More →

A Fresh Start

Alyse Mitten
March 31, 2020

News Story – 1st Place – By Kyle Valentini, Bargain Hunter StarkFresh opened its Food Production and Job Skills Training Farm for guests on Saturday, April 20 to showcase a working urban farm that serves multiple purposes in the community. Located on Rowland Avenue in a forgotten space near downtownRead More →

An enduring bond

Alyse Mitten
March 31, 2020

Opinion – 1st Place – by Andrea Cordle, The Messenger On a recent Saturday morning I sat in my car, driving my dog, Frankie to see the vet. It would be his last trip to the vet. It would be his last car ride. As I drove to say myRead More →

Randi Pokladnik – Bargain Hunter

Alyse Mitten
March 31, 2020

Personal Column – 1st Place Pipelines are webs of denial Last year I attended a workshop that demonstrated a free phone app called “Frac Tracker.” The instructor explained this app was started by a nonprofit organization of the same name. Its purpose was to share maps, data and analysis relatedRead More →

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Front Page News

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Associate Member Corner

PaperChain Link & Learn

2018 Editorial Winners

2019 Editorial Winners