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Front Page News

Ad, Editorial & Website Award Annoucement

The Mid-Atlantic Community Papers Association is excited to announce the 2022 Ad, Editorial & Website Awards! This year there are no changes to any of the categories or divisions. As a reminder, we upped the amount of entries each company could enter in each division of a category. Each company may now enter up to five […]

Your Membership Benefits from A to Z

While you can always find out what your membership benefits are under the Publisher Member Benefits, we wanted to take this month to reiterate what the benefits are! Below you can learn about all of the Publisher member benefits from A to Z!   A – Audits — Bi-Annual Circulation/Readership Audits ($800+ Value) Associate Members […]

Who Are Our Associate Members?

Our Associate Members are some great companies that are here to help your publication thrive. They all offer many services and products that will help you do just that.  Let’s take a moment and learn a little bit about our Associate Members. Ask-CRM offers a sales software that is designed specifically for the publishing and […]

More From MACPA

Speaking of Digital

Trying to determine what’s working at community papers by: Kevin Slimp I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to Millennials for North Dakota Newspaper Foundation and one to determine how community newspapers benefit (or suffer) from their digital presence, as part of […]

Social Media Advertising Survey

The link for the survey

Audit Promotion Checklist

It is soon time to start preparing your 2017 audits. Take a moment to learn about the benefits you receive from CVC for FREE for completing your audit!

Reason For The Change

by: Ruth Isenberg, MACPA Vice President The 2016 MACPA Conference is worth planning for in advance. You won’t want to miss this family-friendly weekend at Seven Springs Mountain Resort, April 22 and 23. This beautiful resort in the Laurel Highlands of Pennsylvania will provide a mini-vacation, along with the chance to share ideas with your […]

Associate Member Corner

PaperChain Link & Learn

Diving into the O.C.E.A.N. of Customer Motivations

This month’s Link & Learn lesson, “Diving into the O.C.E.A.N. of Customer Motivations” is the second lesson based upon Dr. Vanessa Van Edwards book, Captivate: The Science of Succeeding with People . In this lesson, Jim dissects the O.C.E.A.N. Model which is the acronym for the five primary factors Dr. Van Edwards states influences Human Behavior, they are: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism.

The Fine Art of Putting on a “Dog & Pony” Show

By Jim Busch Like many people in our industry, I loved the HBO series, “Mad Men.” Though selling advertising for a community paper and a shopper in Pittsburgh was not quite as glamorous as being a high-level agency executive in 1960s Manhattan, I loved watching Don Draper use his creativity and communication skills to win […]

Partnership for Success

Partnership for Success This article was written by Jim Busch.  For the past thirty years, I’ve been meeting every month or so for a long lunch with my friend Josh. Josh was part of my first sales team when I was promoted to sales management. I was his manager and coach for three years until […]

Framing Your Sales Message

Framing Your Sales Message This article was written by Jim Busch.  The writer and diarist, Anais Nin, was a keen observer of human behavior.  Her understanding of how we interact with one another led her to write,  “We do not see the world as it is, we see the world as we are.” In recent […]

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2018 Editorial Winners

Embracing Differences

By Dedra Cordle, Columbus Messenger Featured Story – 1st Place Like many children his age, Jaiden Gray is just looking to make a connection. He tries to strike up conversations about popular subjects, is always willing to share his beloved Legos, and generally loves sharing in the company of his peers. The only problem is […]

Lessons in the law

by Andrea Cordle, Columbus Messenger News Story – 1st Place Six years ago, Grove City resident and Vietnam Veteran John Hensley lost his vision. Macular degeneration brought on by diabetes was the cause. Now, all he can see is shadows. “It was rough when I first went blind,” said Hensley. “It came on quick.” In […]

Christine Bryant – Columbus Messenger

Personal Column – First Place Trying to explain the unexplainable This past week, I had a conversation with my daughter that many parents across this country had following the Parkland, Fla., school shooting. It was a conversation I in no way wanted to have. It was awkward, frustrating and difficult – and yet countless times […]

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2019 Editorial Winners

SWAN – Changing Lives One Class At A Time

Featured Story – 1st Place – By Ann Mead Ash, Engle Publishing Company About a decade ago, Diana Vuolo, founder/executive director of SWAN (Scaling Walls A Note at a Time), was an empty nester. A professional violinist and music teacher, she listened as her husband, Chuck, a pastor, described the trauma suffered by the children […]

A Fresh Start

News Story – 1st Place – By Kyle Valentini, Bargain Hunter StarkFresh opened its Food Production and Job Skills Training Farm for guests on Saturday, April 20 to showcase a working urban farm that serves multiple purposes in the community. Located on Rowland Avenue in a forgotten space near downtown Canton, the farm sits on […]

An enduring bond

Opinion – 1st Place – by Andrea Cordle, The Messenger On a recent Saturday morning I sat in my car, driving my dog, Frankie to see the vet. It would be his last trip to the vet. It would be his last car ride. As I drove to say my final goodbye to my beloved […]

Randi Pokladnik – Bargain Hunter

Personal Column – 1st Place Pipelines are webs of denial Last year I attended a workshop that demonstrated a free phone app called “Frac Tracker.” The instructor explained this app was started by a nonprofit organization of the same name. Its purpose was to share maps, data and analysis related to the oil and gas […]

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