More From MACPA

In a world where newspaper companies are driven relentlessly into the future by the exponential growth in data production and storage requirements, and the uncertainties of a shrinking print media market, it’s easy to believe that you’re on your own. That’s a problem, however, that our customers don’t have. Steve Lisanti, Pagination Manager at the […]

With the current launch of Metro Creative Graphics’ new Stylized Auto Images, the long-established provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. This premium library features a collection of visually enhanced photography and was developed in response to the popularity of […]

We live in a changing mobile world. With over 80% of U.S. mobile users now owning smartphones, and spending an average of five hours daily using them*, smartphone technology has certainly changed the way that we live and work. Mobile apps are now many people’s go-to resource for local information, news, entertainment, communication, shopping and […]

By Sheila Brooks, Ph.D. Multicultural audiences are very active on digital and social platforms. They use these platforms to celebrate and maintain their cultural identities and to connect with friends, colleagues and the world around them. They are incredibly internet and mobile savvy on their smartphones, tablets and other devices. When it comes to brands, […]

By Sheila Brooks, Ph.D. A diverse workplace is more important now than ever. Technological advancements and globalization offer more opportunities in the advertising and marketing industry. So, when it comes to creating advertising and marketing campaigns for large brands, having a diverse staff is critical to success. There are many advantages in having a diverse […]

With the current launch of Metro Creative Graphics’ new Food & Dining Library, the renowned provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. In keeping with Metro’s commitment to identify and serve the evolving needs of its clients, this enhanced library features […]

By Phil Curtolo In the summer of 2016, Kapp Advertising, publishers of the Merchandiser, began installing advertising and production systems from SCS. They knew the systems would streamline their workflow, but never imagined how drastic the improvements would be. The transition started with SCS/Track, which combines tools for controlling and monitoring ad workflow, building ads, […]

by Sheila Brooks, Ph.D. Brands are becoming increasingly focused on multicultural communities, making it an integral part of their marketing, advertising and public education campaigns. The reason is obvious. Multicultural consumers are the largest and fastest growing segment in the United States. Multicultural marketing is also referred to as ethnic marketing or cross-cultural marketing and […]

by Robin Smith ASK-CRM is a robust suite of technology tools uniquely focused on selling and was developed by newspaper media veterans. It integrates with your business system and provides: Home screen detail of churned accounts for revenue opportunities Ability to easily isolate active, inactive and prospective advertisers Email marketing for easy communication with advertisers […]

With 81% of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. Finding the right partner to help you develop your new mobile strategy is arguably the most important factor in launching a successful initiative. […]

In 2015, Times Review Media Group worked closely with SCS to achieve what always seems impossible: an automated, paperless workflow from sales reps to graphic designers and everywhere in between. This story recaps the journey in great detail and features insights and lessons learned from the newspaper’s perspective.  Not long ago, Wired magazine referred to the […]

Tools to Help You Sell More Print Ads.. Guaranteed! By Joe Nicastro, CoolerAds CoolerAds goes back to 1996 when an advertiser of my paper had asked me to drop off a copy of his ads he ran in October (this was August) because he was leaving for Florida and wanted to get his copy in […]

In December 2014, President Barack Obama officially appointed Commissioner Robert G. Taub as Acting Chairman of the Postal Regulatory Commission (PRC).  Taub succeeds Ruth Goldway who has served as Chairman since August 2009.  Chairman Goldway is now entering her final, carry-over year as a Commission of the PRC and has shared with mailers, and the […]