With the current launch of Metro Creative Graphics’ new Stylized Auto Images, the long-established provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. This premium library features a collection of visually enhanced photography and was developed in response to the popularity of Metro’s existing Auto Photos Library to expand automotive design options for Metro clients and their advertisers. Access to Stylized Auto Images is available now by subscription in the Creative Library of MetroCreativeConnection.com.
In addition to an already extensive collection of high-quality automotive photography offered by Metro, this premium library will instantly provide more than 170,000 additional images to users, with current models added annually. This combination of Metro’s new Stylized Auto Images with the company’s already popular Auto Photo Library – which features interior and exterior photos of virtually every make and model from 2001 to present in virtually every manufacturer color – offers publishers convenient and affordable “one-stop shopping” without relying on various manufacturer sites for image content.
“Metro’s new Stylized Auto Images feature enhanced effects for a striking look,” states Metro EVP and Director of Marketing Debra Weiss. “This new resource will help publishers profit by engaging more automotive sales and service advertisers with ads, pages and special sections that are incredibly impactful visually, and designed to move advertisers and their customers to action.”
Both Canada and the U.S. experienced record-breaking auto sales in 2016. According to the National Automobile Association, 16,708 franchised U.S. dealers sold a record 17.5 million new vehicles in 2016, with sales topping $995 billion. Car auction company Manheim reports that both the new and pre-owned U.S. car markets have experienced a consecutive annual growth rate of about 6 percent between 2010 and 2016. The new Stylized Auto Images library is just one more way Metro is meeting the growing automotive marketing needs of publishers. Metro’s existing online libraries also offer clients access to thousands of targeted automotive spec ads, ad pages and cover designs, along with web and mobile content and themed special sections, giving publishers all the creative resources they need to increase sales and production in less time for greater profits.
“With our recent acquisition of Ad-Builder Creative Outlet, we knew that the Auto Photography library previously sold by Creative Outlet would be a valuable addition to Metro’s already expansive content libraries,” says Robert Zimmerman, President and CEO for Metro. “Now, the vast majority of newspapers can add this premium collection of specialized automotive photos to enhance their marketing efforts and capture expanded revenue from local advertisers.”
Metro Creative Graphics, Inc.
The leading advertising, creative, sales and editorial resource and business ally for newspapers and media companies in North America and beyond, Metro Creative Graphics is dedicated to helping them generate revenue more easily, in less time. Since 1910, Metro has been driven to deliver innovative solutions for print, web, social and mobile local advertising products. The company’s deep and diverse suite of simple-to-use, revenue-generating products and services includes targeted art and photos, spec designs, editorial features, ready-to-sell special sections, state-of-the-art online e-sections and groundbreaking digital ad development tools. Every day, Metro’s responsiveness helps customers create, sell and profit beyond their business expectations. The company’s passion for performance has demonstrated literally hundreds of client success stories and earned it a respected reputation in the industry.