By Dr. Shelia Brooks, Ph.D. The Black press has long been a platform for Black feminists and civil rights activists, like journalist, editor and publisher Lucile H. Bluford. Ms. Bluford was an uncompromising trailblazer and unapologetic in her writings and commentaries in the weekly Black newspaper, the Kansas City Call.
In a world where newspaper companies are driven relentlessly into the future by the exponential growth in data production and storage requirements, and the uncertainties of a shrinking print media market, it’s easy to believe that you’re on your own. That’s a problem, however, that our customers don’t have. Steve
With the current launch of Metro Creative Graphics’ new Stylized Auto Images, the long-established provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. This premium library features a collection of visually enhanced photography and was developed in
By Sheila Brooks, Ph.D. Spending on political ads is big business for the media, especially during Congressional mid-term elections. Billions of dollars will be spent to woo voters before they head to the polls in November. In fact, political ad spending projected to set a record in 2018. According to
We live in a changing mobile world. With over 80% of U.S. mobile users now owning smartphones, and spending an average of five hours daily using them*, smartphone technology has certainly changed the way that we live and work. Mobile apps are now many people’s go-to resource for local information,
By Sheila Brooks, Ph.D. Multicultural audiences are very active on digital and social platforms. They use these platforms to celebrate and maintain their cultural identities and to connect with friends, colleagues and the world around them. They are incredibly internet and mobile savvy on their smartphones, tablets and other devices.
By Sheila Brooks, Ph.D. A diverse workplace is more important now than ever. Technological advancements and globalization offer more opportunities in the advertising and marketing industry. So, when it comes to creating advertising and marketing campaigns for large brands, having a diverse staff is critical to success. There are many
With the current launch of Metro Creative Graphics’ new Food & Dining Library, the renowned provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. In keeping with Metro’s commitment to identify and serve the evolving needs of its
By Phil Curtolo In the summer of 2016, Kapp Advertising, publishers of the Merchandiser, began installing advertising and production systems from SCS. They knew the systems would streamline their workflow, but never imagined how drastic the improvements would be. The transition started with SCS/Track, which combines tools for controlling and
by Sheila Brooks, Ph.D. Brands are becoming increasingly focused on multicultural communities, making it an integral part of their marketing, advertising and public education campaigns. The reason is obvious. Multicultural consumers are the largest and fastest growing segment in the United States. Multicultural marketing is also referred to as ethnic