In a world where newspaper companies are driven relentlessly into the future by the exponential growth in data production and storage requirements, and the uncertainties of a shrinking print media market, it’s easy to believe that you’re on your own. That’s a problem, however, that our customers don’t have. SteveRead More →

By Sheila Brooks, Ph.D. Spending on political ads is big business for the media, especially during Congressional mid-term elections. Billions of dollars will be spent to woo voters before they head to the polls in November. In fact, political ad spending projected to set a record in 2018. According toRead More →

By Sheila Brooks, Ph.D. A diverse workplace is more important now than ever. Technological advancements and globalization offer more opportunities in the advertising and marketing industry. So, when it comes to creating advertising and marketing campaigns for large brands, having a diverse staff is critical to success. There are manyRead More →

By Phil Curtolo In the summer of 2016, Kapp Advertising, publishers of the Merchandiser, began installing advertising and production systems from SCS. They knew the systems would streamline their workflow, but never imagined how drastic the improvements would be. The transition started with SCS/Track, which combines tools for controlling andRead More →

by Sheila Brooks, Ph.D. Brands are becoming increasingly focused on multicultural communities, making it an integral part of their marketing, advertising and public education campaigns. The reason is obvious. Multicultural consumers are the largest and fastest growing segment in the United States. Multicultural marketing is also referred to as ethnicRead More →