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New Year—New Opportunities for Growth  This article was written by Jim Busch. Mark Twain once said, “The only person who likes change is a wet baby.” Truer words were never spoken. It is human nature to resist change, we much prefer a comfortable inertia to an adventurous proactivity. We greatly admire pioneers and innovators but […]

Dealing with National Agencies  This article was written by Jim Busch. Sometimes the best questions I get don’t come during my training, but after  I’ve finished my session. Recently while packing up after a training session  I was approached by a publisher who asked, “How would you handle the  challenge of national agencies who want

Direct Mail—Competitor or Opportunity? This article was written by Jim Busch.  It is likely that when you opened your mailbox today, you found one or more pieces of direct mail waiting for you. The typical American family receives 19.1  pieces of direct mail advertising in an average week. According to the Direct  Marketing Association (DMA),

Leaders are Readers!  This article was written by Jim Busch. Recently I was invited to speak at the Wisconsin Newspaper Association.  The event was held at a nature center in the Badger State’s beautiful north woods.  Theoretically I was there to impart my knowledge of advertising to the group  but, as always, I felt that

SRDS—Your Connection to National Advertisers  This article was written by Jim Busch. Many, many, many years ago when I landed my first sales job, one of the  “old-timers” gave me some advice that I forgot, “This job is simple kid, the  more you tell, the more you sell!” He went on to explain that to

Welcome to Our Company This article was written by Jim Busch. Getting New Employees Off to a Good Start  We all know the Chinese proverb, “A journey of a 1,000 miles begins with  the first step.” While this is true, it is also important that the person making  the journey takes that first step in