Author name: Macpa

by Sheila Brooks, Ph.D. Brands are becoming increasingly focused on multicultural communities, making it an integral part of their marketing, advertising and public education campaigns. The reason is obvious. Multicultural consumers are the largest and fastest growing segment in the United States. Multicultural marketing is also referred to as ethnic marketing or cross-cultural marketing and […]

by Robin Smith ASK-CRM is a robust suite of technology tools uniquely focused on selling and was developed by newspaper media veterans. It integrates with your business system and provides: Home screen detail of churned accounts for revenue opportunities Ability to easily isolate active, inactive and prospective advertisers Email marketing for easy communication with advertisers

With 81% of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. Finding the right partner to help you develop your new mobile strategy is arguably the most important factor in launching a successful initiative.