Direct Mail—Competitor or Opportunity? This article was written by Jim Busch. It is likely that when you opened your mailbox today, you found one or more pieces of direct mail waiting for you. The typical American family receives 19.1 pieces of direct mail advertising in an average week. According to the Direct Marketing Association (DMA), […]
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Leaders are Readers! This article was written by Jim Busch. Recently I was invited to speak at the Wisconsin Newspaper Association. The event was held at a nature center in the Badger State’s beautiful north woods. Theoretically I was there to impart my knowledge of advertising to the group but, as always, I felt that
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Our Associate Members are some great companies that are here to help your publication thrive. They all offer many services and products that will help you do just that. Let’s take a moment and learn a little bit about our Associate Members. Circulation Verification Council, also known as CVC, is probably one of our most
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SRDS—Your Connection to National Advertisers This article was written by Jim Busch. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple kid, the more you tell, the more you sell!” He went on to explain that to
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In 2015, Times Review Media Group worked closely with SCS to achieve what always seems impossible: an automated, paperless workflow from sales reps to graphic designers and everywhere in between. This story recaps the journey in great detail and features insights and lessons learned from the newspaper’s perspective. Not long ago, Wired magazine referred to the
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Welcome to Our Company This article was written by Jim Busch. Getting New Employees Off to a Good Start We all know the Chinese proverb, “A journey of a 1,000 miles begins with the first step.” While this is true, it is also important that the person making the journey takes that first step in
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Original Writing – Editorial 1st Place By Jasmine Cupp – Schaffner Publications A friend posted a quote online that has been resonating with me ever since I read it: “Opinion is really the lowest form of human knowledge. It requires no accountability, no understanding. The highest form of knowledge is empathy, for it requires us
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Original Writing – News Story 3rd Place By Kristy Zurbrick – Columbus Messenger On Jan. 13, the Madison County Agricultural Society (senior fair board) issued a press release stating the organization lost $60,491 last year due to what they allege to be a misuse of fair board funds. The Madison County Sheriff’s Office has been
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Original Writing – News Story 1st Place By Kristy Zurbrick – Columbus Messenger The once-in-a-lifetime journey was coming to an end. With his video recorder running, Zack Starr narrated the last few steps, then fell silent for several minutes. “I was overwhelmed with emotion,” he said. On the morning of Oct. 3, Starr, a
2,659 miles completed; Ready for next step Read More »
Original Writing – News Story 1st Place By Christine Bryant – Columbus Messenger For many local beekeepers, what was a hobby has turned into a passion for saving the tiny creatures that have an enormous impact on the world around them. About one-third of all food Americans eat is derived from the honeybee pollination
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