With the current launch of Metro Creative Graphics’ new Food & Dining Library, the renowned provider of advertising sales, creative and editorial resources continues to develop new ways to help media companies profit from locally focused advertising. In keeping with Metro’s commitment to identify and serve the evolving needs of its clients, this enhanced library features a curated collection of professionally styled photos designed to meet the growing demands of publications with sizable food and restaurant advertiser bases, a major consumer spending category that continues to expand across both the U.S. and Canada. Access to the new Food & Dining Library is available now by subscription in the Creative Library of MetroCreativeConnection.com.
In addition to an already extensive collection of high-quality food-based photography offered by Metro, this premium library will instantly provide thousands of additional high-resolution images to users, with new images being added to the library every month.
“Metro’s new Food & Dining Library beautifully captures the latest restaurant menu and dietary trends, a full spectrum of dining and grocery categories, and popular ethnic cuisines,” explains Metro EVP and Director of Marketing Debra Weiss. “This new resource will help publishers profit by engaging more grocery, restaurant, bar, catering, and fast food advertisers with exceptional ads, pages and special sections, while in turn helping those advertisers attract new customers.”
The new Food & Dining Library is just one more way Metro is meeting the growing food and beverage marketing needs of publishers. Metro’s current online libraries offer clients access to a vast collection of targeted images, spec ads, ad pages and cover designs along with web and mobile content and themed special sections, giving publishers all the creative resources they need to increase sales and production in less time for greater profits.
“With our recent acquisition of Ad-Builder Creative Outlet, we knew that the Food Images library previously sold by Creative Outlet would be a valuable addition to Metro’s already expansive content libraries,” says Robert Zimmerman, President and CEO for Metro. “Now, the vast majority of newspapers can add this premium collection of professionally styled food and dining photos to enhance their marketing efforts and capture expanded revenue from local advertisers.”
According to the Bureau of Labor Statistics, U.S. households spent an average of $7,023 (12.5 percent of income) on food in 2015. Visa’s Retail Spending Monitor estimates that grocery spending grew 2.6 percent while restaurant spending increased 4.8 percent between May 2016 and May 2017. In addition, the Bureau of Labor Statistics reports that the average American consumer dedicates 1 percent of their total spending to alcohol, or $1 of every $100. Average household food expenditure has also increased across Canada, with Canada’s Food Price Report predicting the average Canadian family will spend $420 more on food in 2017 than 2016.
Metro Creative Graphics, Inc.
The leading advertising, creative, sales and editorial resource and business ally for newspapers and media companies in North America and beyond, Metro Creative Graphics is dedicated to helping them generate revenue more easily, in less time. Since 1910, Metro has been driven to deliver innovative solutions for print, web, social and mobile local advertising products. The company’s deep and diverse suite of simple-to-use, revenue-generating products and services includes targeted art and photos, spec designs, editorial features, ready-to-sell special sections, state-of-the-art online e-sections and groundbreaking digital ad development tools. Every day, Metro’s responsiveness helps customers create, sell and profit beyond their business expectations. The company’s passion for performance has demonstrated literally hundreds of client success stories and earned it a respected reputation in the industry.