The MACPA readers “mirror” the markets they live in as can be seen by the statistics collected by Circulation Verification Council.
• Age : Strength of readership is in the 25-74 year old categories. Readers tend to begin to read our publications when they consider: buying a car, getting married, buying houses, and having children. Our publications draw young people into community interest also into reading free community papers.
• Income: Strength of readership is in the $25,000-$99,000 household income categories. Slight losses in readership appear in $100M-$150M with true looses in readership in the under $25M and over $150M categories.
• Educational Attainment: Strength of readership is in the high school to four-year degree educational attainment segments with measurable losses in less than high school attainment and slight losses in post graduate degree attainment.
See our current CVC audit for complete details.
Questions? Contact our office today at 800-450-6631.
