What PaperChain does for YOU!!!
PaperChain Mission Statement:
To promote the Community Paper Industry.
PaperChain is a legally formed Limited Liability Company. The membership is currently comprised of nine community paper associations working together in a cooperative effort to promote the Free Paper Industry.
Funding: Annual funding is provided entirely by the nine-member state, regional and national community paper associations.
Benefits of Industry Collaboration:
Standard Rate and Data Service (SRDS) through Kantar Media provides enhanced listings for every publication that is a member of one of the founding associations. These free to you listings provide both industry-specific, and individual publication information to media buyers throughout the country via the Standard Rate and Data Service at www.srds.com
SRDS is celebrating a new year and the start of their 100th year(!) of data, with updated user experience on SRDS.com. SRDS is still an affordable, all-in-one resource to find and compare digital and traditional media across newspapers, digital and geographic audiences – now with a more modern and easier-to-use interface.
SRDS.com 2018 by the numbers:
1,200 subscribing companies
34,724 hours on site
2 million page views
SRDS and PaperChain are proud to partner and provide extra listing features for every newspaper that is an audited member of one of PaperChain’s funding associations. These elevated listings have higher results set lift, CVC Audit, and PaperChain logos and are guaranteed to be served up towards the top of page one in their markets. These elevated listings are more likely to be interacted with than basic SRDS.com profiles.
SRDS is committed to serving the Free Community Paper Industry and ensuring your brand is top of mind to media planners and buyers while they are evaluating newspapers and digital opportunities for their client’s advertising campaigns.
Please Note: Your newspaper data should be updated every 6 months for accuracy. Contact Debbie Dunkleberger atDebbie.Dunkleberger@kantarmedia.com for assistance on how to update your listing.
Link & Learn sales and manager training material distributed monthly.
Link & Earn profit-producing ideas distributed quarterly.
A series of successful ads produced for all participating community papers to run in their publications to help promote the community paper industry. Find them onwww.paperchain.com
The mission of PaperChain is accomplished by a 12 member board of managers through 5 active committees:
Public Relations This committee will take on the challenge of branding and promotion media buyers primarily through Standard Rate and Data Service.
Member Relations: This committee is charged with keeping our participating publications informed of what PaperChain is doing through surveys and several forms of communication to all participants. They also provide the coordination of outgoing messages through social media and the celebration of Free Community Paper Month in July.
Technology Task Force: This committee is charged with promoting community papers using technology including, but not limited to, web sites, social media, and mobile technology.
Public Service: This committee looks for opportunities to partner with organizations. Over the years this effort has allowed the industry to build the case that community papers deliver results! Please make sure you support this effort when asked to donate available space.
Administrative: Made up of the PaperChain elected officers, this committee handles the ongoing governance tasks of PaperChain.
PaperChain maintains an independent website, for member use and access to materials for training and providing information, statistics and contact information to members of the advertising agency community.
All of the Link & Learn lessons and all of the Link & Earn submissions are available as well as an extensive collection of industry promotional material for use in your publication.
All this and so much more can be found atwww.paperchain.com
Please consider helping your PaperChain team by putting the PC logo on your mast, run the PaperChain promotional ads regularly, place a link on your web site near your advertising rate and circulation information to assist ad buyers in understanding and recognizing the strength and depth of our industry.
Don’t be the weak link in our PaperChain Network help us, help you frame our industry for today and the future of our local economies.
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