By John Foust Greensboro, NC As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is designed to give people a good impression of the advertiser. (“We’re the dealership that cares.”) The objective of response advertising is to generate immediate response to […]
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This month’s Link & Learn lesson, “Diving into the O.C.E.A.N. of Customer Motivations” is the second lesson based upon Dr. Vanessa Van Edwards book, Captivate: The Science of Succeeding with People . In this lesson, Jim dissects the O.C.E.A.N. Model which is the acronym for the five primary factors Dr. Van Edwards states influences Human Behavior, they are: Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism.
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By Jim Busch Like many people in our industry, I loved the HBO series, “Mad Men.” Though selling advertising for a community paper and a shopper in Pittsburgh was not quite as glamorous as being a high-level agency executive in 1960s Manhattan, I loved watching Don Draper use his creativity and communication skills to win
The Fine Art of Putting on a “Dog & Pony” Show Read More »
POSTAL RATES By: Donna Hanbery, Saturation Mailers Coalition (SMC) On September 15, 2021, the Postal Service made an announcement and submitted a filing with the Postal Regulatory Commission (PRC) announcing its future schedule of “regular and predictable rate adjustments.” The good news is that mailers will not see another postal increase until July, 2022. The
GOOD NEWS – BAD NEWS FOR PUBLISHERS THAT MAIL Read More »
Featured Story – 1st Place – By Ann Mead Ash, Engle Publishing Company About a decade ago, Diana Vuolo, founder/executive director of SWAN (Scaling Walls A Note at a Time), was an empty nester. A professional violinist and music teacher, she listened as her husband, Chuck, a pastor, described the trauma suffered by the children
SWAN – Changing Lives One Class At A Time Read More »
Featured Story – 2nd Place – By Kaitlin Irwin, Delaware County Magazine It’s easy to see police officers as intimidating authorities that spend their days issuing speeding tickets. Yeadon is fortunate enough to have a police department that values community, integrity, and fairness. Each officer in the unit holds themselves responsible for understanding and serving
The Yeadon Police Department Is Committed To The Needs of The Neighborhood Read More »
Featured Story – 3rd Place – by Teri Stein, Bargain Hunter The members at Advocacy, Choices and Empowerment Inc. have joined in recent efforts to revitalize New Philadelphia with their new Mindful Mosaic program. ACE members have been designing and creating their own mosaics to decorate cement trash cans around the city. ACE is a
Support, Recovery & Wellness Read More »
Featured Story – Honorable Mention By – The Staff of Weekly Bargain Bulletin In memory of Frank W. Hutchinson, Sr., age 82, of Neshannock Twp. passed away on Friday, August 30, 2019 in UPMC Jameson Hospital with loving family by his side. At his bedside, the family sang his favorite hymn “Old Rugged Cross”. They
News Story – 1st Place – By Kyle Valentini, Bargain Hunter StarkFresh opened its Food Production and Job Skills Training Farm for guests on Saturday, April 20 to showcase a working urban farm that serves multiple purposes in the community. Located on Rowland Avenue in a forgotten space near downtown Canton, the farm sits on
News Story – 2nd Place – By Kyle Valentini, Bargain Hunter About a dozen individuals gathered at Tuscarawas Memorial Community Park in the village of Tuscarawas for the seventh annual Mud Run Watershed Spring Tour on Saturday, June 15. Mud Run is a 10-square-mile watershed that is located in Tuscarawas County and is impacted by
