2021 Annual Conference

Conference Speaker

Elaine Buckley
President of Ocean Media/My Living Magazines

Elaine Buckley is President of Ocean Media/My Living Magazines and former Vice President of Harte-Hanks PennySaverUSA.com in California. She is a 40-year veteran in Sales Management and the past few years in Florida assisted in the rebranding of the MoneySaver to My Living Magazines. This resulted in a 25% revenue growth. She is one of the top trainers in The Leadership Institute (TLI) with areas of expertise including Sales Training, Recruiting, and Leadership. Elaine’s passion for sales has touched most of the Publishers/Sellers in the Free Community Publishing industry where she loves to share her knowledge and experiences!

Virtual Conference Schedule

Monday, February 22nd	2:00 p.m.	Opening Remarks & General Membership Meeting – Open the Auction
	2:45 p.m.	Sponsor Highlight | Announce the Items for the Auction
	3:00 p.m.	Social Hour with Members and Sponsors
Tuesday, March 2nd	2:00 p.m.	TLI: Selling in 2021 with Elaine Buckley
	3:00 p.m.	Sponsor Highlight | Announce the Items for the Auction
	3:10 p.m.	TLI: Selling Practices During These Challenging Times with Elaine Buckley
Tuesday, March 9th	2:00 p.m.	TLI: Selling Practices During These Challenging Times with Elaine Buckley
	2:55 p.m.	5-Minute Break
	3:00 p.m.	Phil Curtolo will share with us about Software Consulting Services and how it works seamlessly with your retail and classified order entry, accounts receivable, display ad dummying, classified pagination, ad production management, and news pagination management. CAS also comes with web-based self-service modules for customers to place classified ads, proof display ads, and view electronic tearsheets. Please welcome Phil.
	3:10 p.m.	Ad & Editorial Awards Winner | 3-Minute Idea Exchange
Monday, March 15th	1:45 p.m.	Let’s BID together on the MACPA Education Fund Auction Items. Today is the last day. We’re ending at 3:45 p.m.
	2:00 p.m.	TLI: Leadership – Best Practices for Effective Leaders with Elaine Buckley
	2:55 p.m.	Sponsor Highlight CVC provides 24-month circulation audits and readership studies to qualifying MACPA members as a free member benefit. CVC audits include print, website, digital edition, social media, email marketing, mobile, and text media, video, podcasts, and blogs. CVC readership studies delivered with your audit report give you basic reader demographics and retail purchase information from 41 retail and service categories.Thank you to Circulation Verification Council for supporting the publishers of MACPA.
	3:05 p.m.	5-Minute Break
	3:00 p.m.	Publisher Roundtable Session Guest Speaker, Preston Gibson, Chief Executive           Officer for Seawave Corporation Everything you wanted to know about Reader Volunteer Pay but was afraid to ask.
	3:50 p.m.	Announcement of the Winners for the Education Fund Auction.
	3:55 p.m.	Closing of the Conference